Who We Are
We believe that our success isn't just based on what we do, but how we do it.
Mission
Lake Effect HR & Law is in business to maximize each client’s workplace potential with a commitment to kindness, true partnership, and exceptional service.
Vision
To be thought leaders and trusted advisors on all facets of HR and employment law for organizations across Wisconsin and beyond.
To be forces for good and courageous community partners.
Values
Kindness & Respect • Collaboration • Lifelong Learning & Adaptability • Common Sense • Integrity & Authenticity • Balance • Friendship, Fun, & Laughter
Our Amazing Team
Jane D. Clark, J.D. CEO & Managing Partner
Sheila M. Conroy, J.D. Partner
Jennifer Lindberg, SPHR, SHRM-SCP Strategic HR Advisor
Jennifer Lindberg is a Strategic HR Advisor at Lake Effect HR & Law. She can help with all of your HR and related Training needs.
Tricia Perkins, SPHR, SHRM-SCP Senior Strategic HR Advisor
Leann Ploessl, SHRM-CP Strategic HR Advisor
Holly Pomraning, J.D. Attorney
Our Clients

Sherri Riach
Human Resources Manager, Taliesin Preservation Inc.
Jane Clark is an absolute gem and has always served our organization well. She and her staff, invested time getting to know Urban Land Interests, our people and our values. She combines that familiarity with her employment law expertise to deftly guide our organization through employment matters, often serving as a strategic advisor and thought partner for our executive team. Her staff is incredibly strong, reliable and very pleasant to work with. I value our partnership and highly recommend this firm.

Bob Bruni
President, Urban Land Interests

Maria Van Laanen
President, Fox Cities Performing Arts Center
I recommend all teams invest in the Everything DiSC® assessment and follow-up session. For me, Everything DiSC® confirmed a lot of what I knew about my leadership style, but using it as part of our team building is where the value really lies. … Everything DiSC® helped us navigate and better understand each other’s go-to work behaviors, which helps avoid misunderstandings.

Annette Look
Program Manager, Nonprofit Leadership Initiative

Nick Curran
CEO, Numbers 4 Nonprofits

Trina McVicker
HR & Community Development Director, Holtz Companies

Lisa Berry
Head of School, Woodland Montessori


Heather Wentler
Executive Director, Doyenne

Jaime Kriewaldt
Executive Director, Best Friends of Neenah Menasha
Memberships
We believe that involvement in our community is essential to acheiving our mission and vision.